1,600% Increase In ROAS
Alliance Chemical has been selling domestically produced chemicals to clients both in the US and abroad for more than 20 years. Once the economic environment changed drastically during the pandemic, they knew they needed to start acquiring business through paid media. After attempting to set up and run their own campaigns with a negative ROAS they decided to contact an expert team to make their e-commerce profitable.
After hiring Growth Galaxy
they saw an immediate and dramatic increase in the performance of their campaigns. Our first priority was maximizing the ROAS on the campaigns that were currently being run. We were able to make massive improvements to the performance of their Google Search and Shopping campaigns using best practices, innovative techniques, and working closely with their web team to holistically optimize their product offerings, website structure, and campaigns to maximize profit.
While still continuously improving the performance of their flagship products, we began to expand our advertising efforts to products that had been historically less profitable and not yet advertised. Through competitor research, we were able to find untapped opportunities and ran campaigns for these products at a profit while scaling the adspend across the board.
Two months before hiring Growth Galaxy, Alliance Chemical was considering pulling the plug on their e-commerce efforts. They now enjoy steady 5 figures of profit a month from their paid media advertising with the ROAS continuing to improve.
